March 15th, 2012
The fourteenth edition of the Madrid International Real Estate Exhibition, SIMA 2012, will pay particular attention to the rental market and also housing with the lease to purchase option. In response to growing interest from visitors, both these real estate options will form a significant part of the promotions presented at the fair.
Gaining access to housing through renting has become an important route for families and in particular for the young. For this reason, SIMA 2012 has launched the initiative SIMA Rental, with the aim of highlighting the companies who are presenting this type of offer, both on their website and in the different promotional media that will take place during the exhibition.
Thus, there will be a specific space on their website for leasing and rentals, which will include a list of the companies who are exhibiting this type of real estate option. A review will also be included in the 100,000 invitations sent out to potential customers, and will be highlighted, both in the prospectus to be distributed to all visitors to the fair, as well as on the plan located at the entrance of the exhibition hall, pavilion 5 at the Feria de Madrid.
Eloy Bohua, CEO of Planner Reed, organisers of the fair, said ?interest in both renting and renting with the option to buy is increasing, and this initiative within SIMA 2012 will facilitate contact between the companies with this type of offer and the visitors who are interested in this form of gaining access to housing.?
El Mundo reported that SIMA 2012 will be held from 19th until 22nd April at IFEMA in Madrid following the success of the SIMA Winter exhibition, held in February at the Palco de Honor Bernabeu, where a large number of visitors showed a keen interest in buying. To date, SIMA 2012 has already booked 85% of the exhibition space, and more than 60 companies and institutions have confirmed their attendance.
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Source: http://news.kyero.com/2012/03/15/sima-to-highlight-rental-market/
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