Friday, April 6, 2012

Email Marketing Campaigns ? Truth behind the Myths

Published by witter | April 4, 2012 | | 0

Advertising in today?s world does not just mean huge budgets or hiring an expensive advertising company. In today?s tech savvy world advertising can be quite economical with email marketing campaigns that are becoming popular not just with small business enterprises but bigger ones as well. With internet becoming a necessary part of our lives, business owners are opening up to internet marketing and using various online ad mediums to promote and publicize their services or products. If you are also planning to promote your business online as well as offline then the decision to hire dedicated SEO team can prove to be an intelligent one and can help take your business to places.

A lot of companies today are using email campaign management programs to advertise their business by sending promotional messages in various templates to thousands of prospective customers. If you are still not convinced with the positive results these email marketing campaigns can bring for your business, then you need to take a look at the statistics from the Internet world stats report. According to the report, there were about 1.407 billion Internet users all over the world, as on March 31, 2008. Out of these 1,407 billion, more than 92% of them used the internet just to check their e mails. These figures alone symbolize how email marketing campaign if used intelligently can help bring business and publicity to your enterprise.

However, it has been noticed that many times small businesses avoid email marketing campaigns due to various myths circulating in the business world about them. The most popular and the most untrue myth about these email campaign management programs is that they are very expensive; in fact the opposite of this particular belief is very true and apt for these campaigns. Email marketing is one way to gain publicity for your business without burning a hole in your pocket. If you hire dedicated SEO team from a reputable internet marketing company like Techmagnate, then you can get some really cheap and economical packages for these campaigns. In fact some very popular email service providers start their services at $ 10 or $ 15 per month.

Further, a lot of people believe that email marketing campaigns are a time consuming task. However, with all the new email campaign management tools available today it is quicker and efficient then ever before. With the help of these tools and techniques, you can easily create, manage and optimize your campaigns in no time. Moreover, it is heard that people think that email marketing is too hard to learn when all you need to do is get a hang of some basic guidelines and the more involve you become, the easier you will find them.

With all these myths broken and the benefits of email marketing campaign presented to you, its time you incorporated this technique in your business and reap the benefits.

Sarvesh Bagla is a very well known author and writies articles about affordable Email Campaign Management, Email Marketing Campaigns and Hire Dedicated SEO Team. Also he has a Master Degree in Information Networking from Carnegie Mellon University, Pittsburg.

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